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Oriental Weavers’ commitment to breast cancer patients in Egypt marks seventh year
Oriental Weavers (OW), one of the world’s most recognized brands in the machine woven and carpet industry, sponsored the Breast Cancer Foundation In Egypt’s (BCFE) Pink Party for the Cure. The event was hosted by Marriott, Zamalek in October 2012, marking the national Breast Cancer Awareness Month.
“We are honored to be long-time supporters of BCFE; since 2006 OW has been a key sponsor of Egypt’s leading organization supporting breast cancer patients,” said Mrs Yasmine Khamis, OW Vice President. “Fighting breast cancer is an important cause that is close to our hearts. Breast cancer accounts for almost 20% of total cancer cases in Egypt, yet cure rates can reach up to 90% if the disease is detected early. Awareness initiatives undertaken by BCFE not only help save lives, but also address important challenges faced by breast cancer patients and survivors in Egypt.”
“Since its creation in 2004, BCFE is passionately set on its mission to deliver a life free from breast cancer to women in Egypt,” said Dr Mohamed Shaalan, BCFE Chairman. “Recognizing the challenge and building strong awareness are first steps toward changing the perception of breast cancer in Egypt and improving the lives of patients and survivors. Eight years onwards, we are proud to have made a viable difference; this couldn’t have been achieved without the support of our generous donors. On this occasion I’d like to extend BCFE’s gratitude to OW for their ongoing commitment to our annual initiatives enabling vital programs and services that have truly made a difference in the life of patients, survivors and the community.”
This year, BCFE teamed up with Zumba instructors across Egypt to organize the Second Pink Party for the Cure. Building on the popularity of the fitness program inspired by Latin dance moves, the party was a great and fun way to raise awareness and support the fight against breast cancer. Party for the Cure helped raise substantial funds while emphasizing the importance of keeping fit. The party also included other fitness programs as well as raffles with many prizes offered by generous donations.