Sphinx to Partner with Pantone to Add a New Dimension of Color and Fashion to Area Rugs

March 25, 2013

Sphinx by Oriental Weavers is delighted to announce their new color partnership with Pantone, LLC. Pantone is the global authority on all things color and the leading provider of professional color standards for the design community. Together, Sphinx and Pantone will embark on a multi-year venture to deliver fashion-forward color trends and innovative style and design to the home fashion industry through the PANTONE UNIVERSE™ brand.

 

Sphinx is well known as the industry leader with their innovative style, cutting-edge designs, avid colors and stirring rug collections. By joining with Pantone’s inspiring and extensive color direction, Sphinx will continue to revolutionize the area and fashion rug business to deliver exhilarating decorative accessories to the home furnishings and design community.

 

“We are truly honored to be selected as a brand partner by the world’s foremost color experts,” said Michael Riley, president of OW USA. “We have very aggressive plans for a spectacular offering of fashion product developed in conjunction with the Pantone team and targeted towards our retail partners in the home furnishings business. The synergies between Pantone, their consumer reach, our home furnishings base and the OW Team is just tremendous and will be key in our development, marketing, merchandising and advertising efforts. By joining with Pantone, this enables us to continue our vision of creating products that astonish consumers and create captivating stories for the retailer. Our new PANTONE UNIVERSE collections will go beyond expressing color and take us into the bold new forefront of embracing a high-definition of design.”

 

Sphinx will be unveiling their first new product offerings combining the insightful and expressive PANTONE® Colors along with captivating designs this spring.

 

Pantone is the world’s most recognized authority and influential brand in color. The PANTONE and PANTONE UNIVERSE brands have been launched into the limelight globally across many merchandise categories. The brand is closely tied to retail on many levels, as well as the interior design community, for not only their color perspective, but also as a true technology leader in the exploration and expression of color. Pantone delivers insightful color forecasting, timely trends and powerful product collections.

 

“As the world’s color authority for 50 years, partnering with a fashion-forward area rug company will really round out our home furnishings assortment for the brand,” said Lisa Herbert, vice president of the consumer division at Pantone. “We have a great energy with the Sphinx creative teams and have impressive plans to create cutting-edge product that will truly have an impact at retail.”

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